The Paradox of Choice
Less is more
Selection is the yardstick of progress.
It is what sets us apart from the planned econonmies and the Stone Age. Yes, abundance makes you giddy, but there is a limit. When it is exceeded a surfeit of choices destroys the quality of life.
A large selection leads to inner paralysis. A broader selection leads to poorer decisions.
The stress caused by mind-boggling variety is so large
Large selection leads to discontent.
The more choice you have, the more unsure and therefore dissatisfied you are afterward.
How to avoid
Think carefully before what you want before you inspect existing offers. Write down these criteria and stick to the rigidly. Also realise that you can never make a perfect decision. Aiming for this, given the flood of possibilities, is a form of irrational perfectionism. Instead learn to love a good choice.
Good enough is the new optimum.